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NYC-born and based Hella Cocktail Co. has been crafting bitters for ten years. As a toast to this milestone anniversary, consumers are invited to join the brand in celebrating with an interactive pop-up in Brooklyn. This will be a hands-on, elevated brand experience, designed to take you on an immersive journey involving all 5 senses. The first element engages sight and sound with a walk through "the bartender's spice cabinet," where individuals will learn the origins of bitters, from its medicinal properties to its prominent place in cocktail culture today. The set up takes attendees deeper with a participative "extraction wall" showcasing the process of making bitters, connecting in a new way with spices, fruits, and bitter roots through smell and touch. You then put your newfound knowledge to the test by using the final sense to taste Hella's product range, from their flagship bitters to their innovative Bitters & Soda. Once they have made their way through the five senses, curious experience seekers can imbibe at the Non-Alcoholic Speakeasy.
