OREO CAKESTERS is inviting fans to embrace “The Soft Life” with a free, ASMR-inspired pop-up experience that celebrates the brand’s softer-than-ever snack. Guests can immerse themselves in a world of sensory delights, from a soft-baked bakery counter serving OREO CAKESTERS like fresh pastries and an interactive giveaway station stocked with exclusive merch, to a cloud-like pillow pit perfect for photos and a scent discovery station designed to engage the senses. Outside, a custom-branded Airstream camper offers a sneak peek at the upcoming “The Soft Life” Summer Tour, making this a must-visit experience for OREO lovers looking to see, touch, taste, and fully experience the softer side of snacking.

• Soft Life Pop-Up: OREO CAKESTERS Experience! Details