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Coinciding with her three sold-out concerts at Madison Square Garden, Billie Eilish will debut a merch pop-up store in NYC. Dubbed Hit Me Hard and Soft Merch Pop-Up, an ode to her eponymous latest album, the destination will take over 105 Wooster Street in SoHo, welcoming guests from noon through 7pm daily during the duration of the activation. Presented in collaboration with American Express, the temporary shop will be filled with exclusive Eilish merch, also offering guests the chance to pose for photo ops inspired by the artist's latest album.
