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For every supposedly innovative weight loss fad, there is a century-old counterpart. From low-carb diets to extreme mastication, calorie counting to calisthenics, we pull back the curtain on the dieting industry, from the shadowy producers of diet pillsto our dear frozen friends at Healthy Choice. See what happens when Budweiser battles South Beach, and how marketing muscle can be found in an IBM computer from the 60's. Featuring kickbacks, intrigue and many many cigarettes.
