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This male DTC brand wants to help NYC men relax. Maapilim, a men’s skin and hair care DTC brand, is opening its first popup store in NYC this coming spring. Maapilim’s Nolita popup store is the first one ever to offer a full range of high end skin and hair care essentials for men. Maapilim is on a mission to introduce New York men with the Mediterranean lifestyle of slow living, high quality ingredients, and chic packaging that upgrade anyone’s top shelf.