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Tucked away like a blissful mirage in NoHo, Lore Bathing Club emerges as a sleek, design-forward sanctuary redefining modern wellness. Applauded in The New York Times, this coveted escape blends boutique exclusivity with a deeply restorative ethos. Here, the ancient ritual of contrast bathing is reborn for today’s frenetic pace, treating you to both physical rejuvenation and mental clarity in a space that feels quietly indulgent.
Grab your $55 pulse (a $110 value) for 1 Session For You + 1 Free Guest Pass. You and a guest will delight in a 75 Minute self-guided circuit designed to awaken the body and calm the mind. Move freely between the heat of the saunas and the invigorating chill of the cold plunge, embracing a ritual practiced for thousands of years.
Inside, you'll find a striking Finnish sauna, an intimate infrared sauna, a generous cold plunge pool, and hammam-style heated benches, all complemented by elevated touches. From the moment you arrive, every detail is designed for ease and comfort. After a seamless check-in, you’ll store your belongings in a private locker, slip into your swimsuit, and begin your personalized circuit at your own pace.
Between rounds, unwind in tranquil rest areas, hydrate, and soak in the calm, communal energy of the space. Before stepping back out into the city, linger a little longer, sipping on a curated tea from Masha Tea, enjoying a coffee from La Cabra, or simply basking in that post-plunge glow.
The benefits are as compelling as they are immediate. Sauna sessions support heart and brain health, regulate blood pressure, and elevate mood while reducing cortisol levels. Cold water immersion complements this by boosting metabolism, reducing inflammation, and enhancing emotional resilience. Together, this powerful pairing dishes out a science-backed path to longevity, balance, and total-body renewal.
Slow down, reconnect, and restore...
Bathing is officially New York’s latest wellness obsession, and Lore Bathing Club is leading the charge as NoHo’s most coveted destination for the ritual. A New York Times pick, this under-the-radar escape has quickly become a beloved sanctuary for those seeking a more intentional kind of reset.
At the center of Lore’s story are founders James O’Reilly and Adam Elzer, who set out to reimagine New York’s rich and multicultural bathing heritage. O’Reilly (the Co-Founder of NeueHouse) and Elzer (the hospitality legend behind Sauce Restaurant, Sauce Pizzeria, Coco & Cru, Empellón and Divya’s Kitchen) drew from these traditions to create something entirely new. Their vision was to build a neighborhood bathing club that feels deeply relevant to how we live today.
That vision came to life through a collaboration with Studioilse, led by renowned designer Ilse Crawford, and realized locally by Ringo Studio. The expansive two-story, 6,200-square-foot space unfolds as a carefully choreographed sensory journey. Every material and transition is intentional, from warm travertine and textured stone that define the cold plunge areas, to the rich alder wood and deep chocolate tones cocoon the saunas.
At its core, Lore is built around the ritual of contrast therapy, aka the practice of alternating between hot and cold exposure. You'll move through a 75-minute circuit of Finnish sauna, infrared sauna, and cold plunge at your own pace. The benefits are undeniable, and backed by science. Think improved circulation, reduced inflammation, enhanced recovery, and boosted mood.
Thoughtful details like private lockers, waffle-weave towels, and elevated toiletries underscore Lore’s boutique sensibility. After your session, enjoy a coffee, fresh-pressed juice, or nourishing bone broth, allowing your body to recalibrate before stepping back into the city. You deserve some TLC like you've never experienced before...
Your $55 Session For You + 1 Free Guest Pass (a $110 value) Includes:
Lore Bathing Club makes a splash with 4.8 Stars on Google from 45+ Reviews including:
"I have been waiting for something like this in our neighborhood to open. I am a member and truly enjoy the quiet escape and the health benefits from the heat and cold plunge. 75 Minutes is a perfect amount. It has never felt too crowded, I go late afternoons, and love taking friends there for a quiet escape and healing all in one. Thank you Lore Bathing Club!"
"I’ve been coming to Lore since their soft opening as a ritual. It’s a beautifully designed space with lovely curated amenities and friendly, thoughtful staff members. It’s convivial enough to catch up with friends and meet new people, while still maintaining a relaxed, calm atmosphere to unwind and meditate. Highly recommend for folks looking for a welcoming, elevated yet unpretentious wellness club!"
"A beautiful space to recover and energize in the busy city. The team at Lore are outstanding. I’ve been going to the competition/ sauna + cold plunge places in NYC and all over the world for years and can confirm that this place has gotten the combination of being a place for serious contrast therapy/recovery with gorgeous aesthetics and a very laid-back and welcoming vibe. I’ve become a member and will be back multiple times a week."
Lore Bathing Club's Website | Google Reviews
May purchase as many vouchers as you like for personal use or for gifting.
Reservations & swimsuits required.
Both persons must attend at the same time.
Expires Friday August 21, 2026.
