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Get your nails done by the SoHo beauty insider who's worked with Mariah Carey, Bergdorf Goodman and New York Fashion Week clientele. Meet Jenny Son, the Korean-born beauty industry veteran behind eyeLure Boutique, where serious beauty credentials meet meticulous K-beauty attention to detail.
Snag this $35 pulse (a $55 value) for your choice of a Gel or Dazzle Dry Manicure, and give your fingertips the kind of polished-to-perfection treatment that's made this chic SoHo hideaway a favorite of names like Jessica Chastain, Robin Wright and Brooke Shields, not to mention earned some love from Refinery29.
Going gel? Your nail artist will perfect your tips using top-notch polish from beloved brands like Essie, creating glossy, flawless color designed to stay pristine for up to 3 weeks. Translation: fewer chips, fewer emergency touch-ups and nails ready for everything from date night to your next getaway.
Or keep things au naturel with Dazzle Dry, the cult-favorite, vegan and cruelty-free alternative to traditional gel. Its signature 4-step system delivers seriously speedy drying and long-lasting color without the commitment of a gel manicure, perfect for anyone who wants a more natural nail routine without sacrificing that fresh-from-the-salon finish.
All of this happens at eyeLure's sleek SoHo boutique, where expert technique and serious attention to detail make even a manicure feel like a little luxury. For $35, consider your next nail appointment officially upgraded...
If you're going to trust your nails to anyone, Jenny Son has the beauty-world résumé to back it up. The Korean-born beauty expert has spent more than 15 years in the industry, building a career that has taken her from working as a personal beauty artist to Mariah Carey to the glamorous worlds of Bergdorf Goodman and New York Fashion Week.
Jenny brings that experience, along with the meticulous beauty standards and attention to detail rooted in her Korean background, to eyeLure Boutique, her modern-chic beauty destination in the heart of SoHo. Long before K-beauty became a global obsession, Jenny was honing her craft and developing an approach where precision, technique and immaculate results take center stage.
And her client list speaks for itself. Jessica Chastain, Robin Wright and Brooke Shields are among the famous faces who have stepped through eyeLure's doors, while the boutique's handiwork has also caught the attention of Refinery29. In other words, there's some serious beauty-world pedigree behind this unassuming SoHo gem.
Step inside and the downtown frenzy stays at the door. The pristine, tranquil boutique is all about personalized service and meticulous technique, with talented nail artists working with a huge selection of shades from coveted brands including Essie, CND and OPI. Expect clean lines, immaculate cuticles and the kind of glossy finish you'll find yourself admiring long after you've left the salon.
Gel devotees can opt for that high-shine, chip-resistant finish designed to stay looking fresh for weeks, while natural-nail lovers can discover Dazzle Dry, the award-winning four-step system that's vegan, cruelty-free, hypoallergenic and famously fast-drying.
Fashion-week expertise, K-beauty precision and A-list-approved pampering, all tucked away in SoHo? eyeLure is one beauty secret worth knowing...
eyeLure Boutique sparkles with an outstanding 4.8 Star rating on Google from reviews, including:
"I started coming here because I had a pulsd. I'm so happy I did because I love this place so much. They really do a perfect job. I was surprised by how good they look. Quiet and secluded from the busy streets. They're always extremely thorough and helpful throughout the appointment and they really go the extra mile. On your way out they give you tea and a cookie. Looking forward to going back!"
"Amazing hospitality! Greeted by staff and the cutie, Leah. I was offered beverages and to settle in. It was a relaxing environment. Great options of color. It is in a great location. Overall great experience."
"Wonderful place - staff are lovely and I really appreciate having my nails done. They are extremely accommodating and sensitive to my crazy scheduling needs. Highly recommend."
May purchase as many vouchers as you like for personal use or for gifting.
Tax & tip not included; appointments required.
New clients or those who have not visited in past 6 months.
Expires Friday November 27, 2026.
