Yaf Sparkle Boutique was created out of the desire to provide an environment where fun, fashion and pleasure are combined as one. During the summer of 2012, after successively making a name in New York's close-knit Jewelry scene for over a decade, Yaf Boye-Flaegel realized that the next logical step in her career was to fulfill her dream and cut the leash of employment. In order to enjoy true creative freedom in forging her signature style, she chose the Lower East Side, also referred to as "the next SoHo", as a home to her first brick and mortar store. Her boutique now features not only her own designs but also displays the work of almost a dozen designers, from young local talent to internationally renowned brands.