Here in NYC we’re striving to delight you with new trends, innovative packaging and luxurious ingredients. We’re saying “Boy Bye” to parabens, sulfates, gluten, phthalates and animal testing. Our cruelty free, high pigment colors are designed to give you all the feels while providing real results. You’re a QUEEN, you deserve all the pretty things. We’re here to make them for you. Wondering why the poodle is our icon? Poodles embody who we are and hope to be as a brand. They're highly intelligent, loyal, playful pups that get groomed on the regular and are like, really pretty duh).