Born in Madrid in the late nineties, the brand came into existence in response to the need of finding a jewelry style that would break away from everything that exists. A revolution where traditional jewelry techniques and processes were used for a new way of doing things. In the late nineties, José Azulay acquired UNOde50 to create unique and different jewelry with original designs and few units of each one. Something select, unique and with personality. The first UNOde50 collections were made up of only 50 units of each design. A commitment to quality and exclusivity forced to evolve because of the brand’s success.