Voted USA Today’s Best Immersive Art Experience of 2024! Color Factory is an interactive art museum for all ages located in the SoHo area of Manhattan. Experience the joy of color through interactive installations, immersive rooms, and carefully curated moments celebrating the many shades of NYC. Each visit to Color Factory includes surprise giveaways, sweet treats, and complimentary digital photos. Explore more than a dozen exhibits, designed in partnership with local and international artists and collaborators, dive into the best ball pit in town, taste sensational handcrafted ice cream – experience the joy of color with all your senses today! Available for birthday parties, field trips, and private events.