What do Rihanna, Beyoncé and UN Secretary General Ban Ki Moon have in common? They have all had their picture snapped by The Bosco, a photobooth startup that produces shareable GIFs - looping moving images - from the pictures it prints. This Brooklyn-based company has developed party pictures into a legitimate business, generating $3.5 million in 2013 revenue from 800 events. The pair raised a small family-and-friends round to start up in 2012. They lent booths for free and utilized connections to get their booths in parties, while their shareable GIFs spread the word online.