Taco Mix's purpose is to bring happiness, enjoyment and unity to the world by mixing their delicious tacos with the tastes and preferences of the world’s cultures. The first Taco Mix restaurant opened in East Harlem in 1991. Today Taco Mix is the pride and joy of New York–America’s melting pot. The secret to Jorge’s success has been his creativity in fusing his authentic al pastor tacos with the diverse, global, world-class cuisine of New York City. As Jorge puts it, “Every customer has the right to enjoy our tacos based on their taste preferences.”