Coffee is about pleasure. It’s that moment when your hand is warmed by the mug, you raise it to your nose, inhale deeply and then take a sip. That sip is the culmination of years of work, three-thousand mile journeys, and passion. Here is how we make that sip perfect. While you are holding that cup of coffee, close your eyes. Open your mouth slightly. Breathe in deeply through your nose. You are smelling the most complex thing humans consume. When people talk about the flavors of coffee — notes of orange, or hints of clove — it’s because those organic molecules are contained in the coffee bean. If a coffee reminds you of apple pie, it's because coffee shares some of the same components as food, like lactic and malic acid.