In February 2014, George and Sarah launched the SJP Collection. They founded their footwear collection upon three main pillars: delivering quality products, using color and sparkle as a neutral, and giving the single sole a new heartbeat. They arrived in NYC the same month of the same year and share many fashion references from those early days on the island of Manhattan and those points of inspiration have played an influential role in their design process. As well, they both agreed that their shoes had to be handmade in Italy which enjoys a long tradition of being considered the home of the finest shoemakers in the world.