senti senti (formerly oo35mm) was founded in 2009. They are based in New York City, with stores in Chinatown, Manhattan and Williamsburg, Brooklyn. Their goal is to make senti senti a joyful and welcoming space that offers hard-to-find Asian beauty, indie skincare, and curated items from all over the world. They provide well-formulated products that they research, test, and love, while keeping a pulse on community picks, cult favorites, and more.