Regal Entertainment Group, abbreviated REG, is an American movie theater chain headquartered in unincorporated Halls Crossroads, just north of Knoxville, Tennessee.[2] Regal operates 7,307 screens in 564 theaters as of June 2016.[3] The three main theatre brands operated by Regal Entertainment Group are Regal Cinemas, Edwards Theatres, and United Artists Theatres. These chains retain their exterior signage, but most indoor branding (popcorn bags, policy trailers) uses the Regal Entertainment Group name and logo. Where applicable, the REG logo is used alongside the three individual brands. Most new cinema construction uses the Regal Cinemas name, although Regal has built new Edwards locations in California and Idaho.[4] Regal has acquired several smaller chains since this merger; these, however, have been rebranded as Regal Cinemas.