RBW is a lighting design studio and manufacturer specializing in quality LED fixtures for all hospitality and residential programs. Introducing RBW Lecture Series, an ongoing program of talks, workshops, and presentations illustrating the art and design that influence all that we do at Rich Brilliant Willing. Alex Schweder, born in New York City, 1970, coined the term “Performance Architecture” in 2007 to encapsulate the understanding of architecture that it both gives cues for how we are to behave and offers itself as a prop for inhabitants to form and perform their identities. His work along these lines has been exhibited and collected internationally including the Museum of Modern Art, the Tate Britain, Perform 17, the Tel Aviv Museum of Art, the San Francisco Museum of Modern Art, and the 2014 Venice Architecture Biennale. He is a fellow of the American Academy in Rome and currently lives and works in New York City.