rag & bone was founded in 2002 by Nathan Bogle and Marcus Wainwright.[3] In 2004 the label launched with a men's line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became partner with Wainwright.[4][5] With the help of footwear designer Tull Price, former owner of Royal Elastics and current co-owner of FEIT, rag & bone Footwear was founded in 2008. Created in Spring 2011 for rag & bone /JEAN, the D.I.Y. Project sought to flip the traditional photo shoot on its head. An ongoing creative initiative, each girl is given a digital camera, a bag of clothes and the same remit – to interpret rag & bone /JEAN in their own individual way. Models such as Miranda Kerr, Jessica Hart, Lily Aldridge, Poppy Delevingne, Abbey Lee Kershaw and Candice Swanepoel have been a part of this.[6] Prior to rag & bone, Neville and Wainwright, who met at boarding school in their native UK, had no design or fashion experience between them.[7] It was in New York in 2001 that Wainwright had the idea to try to make a pair of men's jeans which ultimately took him to Kentucky where he worked with a factory for over 18 months to perfect his product.[8] That experience, he cites, as informing the brand’s philosophy. Today, rag & bone offer men's and women's ready to wear, jeans (under rag & bone/JEAN), footwear and accessories.[9] rag & bone's footwear line includes the Newbury boot.[10][11][12]