Custom Wine Selections from America’s Most Reliable Personalized Wine Club. Discover unbelievable new wines for your taste. Which wine lover are you most? Pinot noir, Chardonnay, Cabernet Sauvignon, Gamay or Merlot? Body, Alcohol, Acidity, Tannins, Oak, Fruitiness? Free yourself from scores and snobbery. Whether you are an Italian wine junkie or obsessed with wines from California, we find the best matches to your taste from real artisan producers… and we’ve been known to turn more than a few members into wine aficionados.