We believe luxury should be accessible, fun, and part of your everyday. Our inspiration comes from you; real, smart, mindful women. We work with top jewelers, who commit to exceptional craftsmanship and ethical practices, to produce quality essentials. We free ourselves from middlemen and sell directly to you, so, we can provide fine jewelry at a fraction of the price. It is our mission to have women embrace a daily dose of luxury. Major brands in our industry markup their products 8-10x the actual cost. We do things differently. To make luxury accessible, we've built relationships with the best manufacturers and sell directly to you. Basically, our jewelry is handcrafted with the same top materials and quality craftsmanship as other luxury jewelry brands but without the traditional markups.