Brothers Max and Graham Fortgang founded MatchaBar in Brooklyn, New York. As native New Yorkers, entrepreneurs, and full-time students, the pair were full-blown caffeine addicts. Venturing to a tea retailer on the lower east side, the brothers first discovered matcha by chance. In the weeks and months that followed, they shared in a matcha ritual at Max’s East Village apartment, falling in love with the feeling it inspired within them. As they delved deeper into matcha, Max & Graham became fixated on the idea of re-inventing this ancient tradition with a New York twist! MatchaBar opened its flagship - New York’s first specialty matcha cafe - in Williamsburg, Brooklyn in 2014. In the Fall of 2015, MatchaBar Manhattan opened its doors! Shortly after, the team announced the launch of a new bottled product. And the hustle continues…