“I love the sentiment of what this neighborhood represents,” Kenneth Cole said Tuesday night, standing outside of his new store on the corner of Bowery and Bond Street. The music was blaring — May Kwok was DJing — and he had stepped away to discuss the changes taking place at his company. “This is the new model of how we’re going to reposition the brand and the business,” he continued. “The store is a fully immersive digital experience. When you come in, you get a very curated presentation of product that isn’t available in most places.” The store will also have the added appeal of optional delivery anywhere in the five boroughs within 24 hours.