Since its founding in 2002, Joe & The Juice has experienced exponential organic growth, currently boasting a turnover of DKK 200 million. The Danish juice bar chain has expanded its operations and is now serving freshly squeezed juice with a wink and a smile at over 50 locations throughout Northern Europe, including Scandinavia, Germany and the UK. However, the rapid expansion came as no surprise to founder and CEO Kaspar Basse. He and his team had ambitious plans for international growth, and in 2013, they set out to establish a strategic partnership that would help the company realise its goals. They found such a partner in Swedish private equity firm Valedo, which became the majority shareholder in December of last year.