CASSEL GOORIN He was a family man who cared a lot about his community. He also cared a lot about the unique hats he made; for him, quality and artistry were paramount. Cassel went out of his way to make sure his customers were happy, and that they loved the hats they bought from him. 1921 Cassel’s sons Alfred and Ted took over the family business, which had grown from its humble beginnings on a horse-drawn cart to a bustling partnership with a variety of established, quality hat factories. As family was truly at the heart of their business, Alfred and Ted renamed the company Goorin Brothers.