EDUN is a fashion brand founded by Ali Hewson and Bono in 2005 to promote trade in Africa by sourcing production throughout the continent. In 2009 EDUN became part of the LVMH group. Danielle Sherman was named Creative Director in April 2013.[1] Her first collection debuted during NY Fashion Week, September 2013.[2] The collection includes a range of ready-to-wear, handbags and accessories. In April 2013 Danielle Sherman became the creative director for the brand[12] and debuted her first collection SS14 during New York Fashion September 2013. Julien Labat is taking over as chief executive officer of Edun, effect May 1st 2015.[13] Labat most recently worked at French fashion brand Carven as Commercial Director. LVMH Managing Director and representative on the Edun Board Toni Belloni said: "We are thrilled to have Julien Labat joining us at Edun. His experience in the industry will be valuable to Edun as we grow the business as well as its African infrastructure and community programs."[14]