Credo is all about keeping beauty playful and fun, but when it comes to ingredients, we think it’s best to be straightforward. At Credo, “clean” means a lot. It is not just a list of restricted materials, and it is not a new way of saying “natural.” Rather, it incorporates “natural”—and more. Knowing where it comes from—a plant, a mineral, a laboratory or some combination of these—and choosing the best source possible for that ingredient. This often means a natural source over synthetic, but not always. Ideally, products are made with ingredients that have very little hazard, and certainly with a low risk as used in the product.