Ask different people how they find their wines and you will get a lot of different answers. Some people are lucky enough to have a trusted, wine-knowledgeable friend, but most are restricted to their local liquor store or are left to navigate the vast online world of wine on their own. The result is often an overwhelming, stressful buying experience for lower quality wines. Even people in the industry need help finding wines they love, relying on a trusted network of importers, sommeliers, producers and industry friends. We set out to improve the wine buying experience for everyone - from people newly interested in wine to experienced collectors. We believe buying wine that fits your budget and taste preferences should always lack judgement, be personal, and fun.