Launching Summer 2022, CATCH’N Ice Cream From Dylan Lemay is the first-of-its-kind interactive ice cream store focused on an immersive customer experience. The space is centered around a huge cold slab counter where staff chop, fold, and throw Dylan’s signature ice cream balls to customers, immersing patrons in the experience from the moment they walk through the doors to the moment they leave and even before and after through innovative digital components.