Cadillac House
330 Hudson Street
Cadillac House is one of the brand’s most public-facing initiatives and a signal that they're serious about being part of its new home in NYC. We got an exclusive look at the experiential space with John Bricker, a Partner and the Creative Director at Gensler, who has worked with Cadillac for the last several years to rethink (and bring to life) their dealerships and new NYC HQ. Cadillac has a few goals: to actively engage with NYC’s cultural scene and be a part of their west SoHo neighborhood. There's a coffee bar, a retail space for up-and-coming designers, a gallery supporting artists with their less commercial work, frequent programming and a place to hang out or work.