We organize our selection of wines by theme, helping you find wines according to what you want to do with them. Ordering take-out tonight? Make a bee-line to the oversized Chinese food container, perched on top of a display, and check out the tightly edited selection of wines. All were chosen for their compatibility with local take-out menus (menus can also be picked up here). Looking for a standout gift? One of eighteen theme-based display islands proposes twenty picks in all price ranges. Four choices at the island range from “Someone you barely know” to “The Boss.” Each of these categories offers 5 different wines from around the world at varying prices. The entire inventory is also arranged by country of origin along one wall of the store. Bottlerocket presents wine as an easygoing pleasure. The back of the handsome 2,500 square foot space has seating and a library of wine and cookbooks and magazines for sale and reference. Every bottle has an informative card displayed alongside giving customers vital facts, tasting notes and ratings. At check out, customers automatically get this information to go. The spirit of the store is decidedly next generation; environmentally friendly “green” materials were used whenever possible, a children’s nook with toys and books invites lingering, a water bowl and biscuits are set out for visiting dogs, and staff training clearly emphasizes celebration, not intimidation. Bottlerocket seeks to empower the wine consumer, one bottle at a time.