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Bebe
1 W 34th Street
Last year, California-based Bebe Stores pulled the plug on its retail operations, shuttering all 168 of its stores and laying off 700 employees. The strategy was part of the remake of Bebe, a once fashion-centric retail chain started in San Francisco in 1976 by Iranian-American businessman Manny Mashouf.
The shuttering of stores and closing the company's design studio and offices helped the retail chain avoid bankruptcy after selling half the brand for $35 million to Bluestar Alliance, a New York brand-management company that has snapped up labels such as English Laundry, Nanette Lepore and Catherine Malandrino.
The stores might have been dead last year, but last August, Bluestar Alliance came out with a new collection of sexy dresses with new sizes and new categories.
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