Like many of you, I'm a wife and mom—and, like many of you, I didn't know what I didn't know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that's simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety. And so I started Beautycounter, a company devoted to progress. Here you'll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.