Baya Bar SoHo
305 West Broadway
In early 2016 Bill Loesch, Founder & CEO of Baya Bar, was at a crossroads. Chasing a Wall Street dream glorified by the film industry, Loesch started working for a firm in 2013 where he earned his Series 7 & 63 licenses, but after a few years decided to make a change. Baya Bar offers a colorful environment, with good music, and its signature palm trees convey a suitable sense of repose.