Growing up in NYC, Adina Eden always had a tacit taste for Fashion and Accessories. As she progressed through college, designing & curating jewelry became her favorite hobby. She quickly fell in love with Fashion Jewelry and later ventured out and founded Adina Eden, formerly known as Adina's Jewels. Adina stays ahead of the trend with daily product launches across fashion & fine jewelry. With customer care at our forefront, we offer warranties, loyalty programs & other perks!