THE LOCATION, THE MARKETING, THE PRESS RELEASE, THE PREVIEW, THE OPENING WHEN TALKING TO PROSPECTIVE CLIENTS, THE BIGGEST QUESTION WE GET IS: 'WHY WOULDN'T I JUST RUN THE SALE MYSELF.' AND THE ANSWER IS QUITE SIMPLE... IT WOULD BE MORE EXPENSIVE. WE HAVE SPENT THE PAST TWO DECADES BUILDING OUR DIRECT MAILING LIST AS WELL AS OUR RELATIONSHIP WITH THE PRESS. FORGET ABOUT THE EXORBITANT COST OF PUTTING A STORE/SHOWROOM/OFFICE AND/OR EMPLOYEES OUT OF COMMISSION FOR AN ENTIRE WEEK... OUR CLIENTS ATTEST TO A 25-100% INCREASE IN SALES RUN BY 260SAMPLESALE VERSUS BEING HELD IN-HOUSE.