Bobbi Brown is giving the classic NYC newsstand a beauty makeover — and making sure New Yorkers are “primed for anything.” On September 17, Bobbi Brown is bringing “The Prime Times” to the Meatpacking District, where consumers can stop by a branded newsstand to discover and sample its Vitamin Enriched Face Base+ (VEFB+) while grabbing a few morning essentials along the way. Think: a free grapefruit-infused Spindrift, mini croissant in a custom branded pastry bag, a scratch-off card revealing a “Primed For” giveaway, and a mirrored photo moment. Guests can also pick up a VEFB+ sample, with select scratch-off winners receiving the full-size product.