Author William Gibson’s talent has always had an uncanny ability to spot our cultural trajectory, to catch a glimpse of the future at the far reach of the horizon that will soon become the norm. In Zero History, the edge is a place where boundaries between on- and offline have become blurred, where the parent-child relationship has migrated to twitter, and where brands generate attention not by marketing themselves but by eschewing marketing altogether.

You will not want to miss the chance to meet Gibson in San Francisco's Booksmith this Thursday, and if you want preferred seating, you may pre-order a copy of Zero History. To see more about William GIbson and Zero History - Zero History returns to the adventures of Hubertus Bigend, the twisted financial genius from Pattern Recognition and Spook Country. Bigend’s newest obsession is with the military culture that is trickling down to the streets. Military contracting is recession-proof, and Bigend wants in. But it seems that someone is one step ahead of him, and Bigend must uncover who that is if he’s to come out on top. His plan involves Hollis Henry, former rocker from the cult 90s band The Curfew, and Milgrim, a Russian translator, finally sober after a stint in rehab. It’s not long before Hollis and Milgrim find themselves entangled in a mesh of postmodern marketing and corrupt American military contracting that threatens to topple Bigend’s massive empire.