The hand-painted, scented Sun Bum billboard brings the Smells Like Summer campaign to life. Hidden diffusers release a signature fragrance every 20 seconds, offering New Yorkers a literal smell of summer — an invitation to pause, take it in, and experience summer memories in the heart of the city. The billboard features Mel Ramirez , the co-founder of @bronxgirlsskate, a community that celebrates women’s skateboarding in the Bronx and beyond. She truly captures the excitement and magic of summer in the city — bringing to life those feel-good, early-summer feelings. Hundreds of SPF 30s and air fresheners will be given out, completely free. Scent has the power to transport you. The campaign unlocks personal summer memories — beach days, warm nights, or time with friends — creating an immersive, memorable moment for the community. It all happens at the intersection of North 11th St & Wythe Avenue, Williamsburg. Sun Bum Smells Like Summer Billboard Details
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