The road to soccer glory runs through Hoboken this summer as Truly Hard Seltzer transforms the city into "Believe, USA" with the launch of the Truly Believe Bar. Created as the ultimate headquarters for U.S. Soccer supporters, this immersive pop-up invites fans to rally behind the national team with ice-cold Trulys, spirited watch parties, giveaways, and plenty of patriotic energy. Decked out in jerseys, flags, and tournament-inspired installations, the venue serves as a home away from home for believers looking to cheer every save, strike, and celebration together. The festivities kick off with a grand opening featuring a ribbon-cutting ceremony, an official proclamation renaming the city, and a special appearance from U.S. Soccer legend Brian McBride, while select matchdays will offer complimentary Believe-themed tattoos for the most dedicated fans. Truly Hard Seltzer Believe Bar Grand Opening Details
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