Hellman's - The Lucky Sandwich Pop-Up

Hellmann's Invites Fans to Test their Team's Luck with the Lucky Sandwich Ahead of Summer Soccer Games!

14 E 33rd Street


Friday, June 12th, 2026
3:00PM - 7:00PM

On June 12 at Tap Haus 33 starting at 3:00pm, NYC-based fans can try a complimentary sandwich, courtesy of Hellmann's, while watching the action unfold. Ahead of the World Cup, Hellmann’s is bringing fan superstitions to life with The Lucky Sandwich — a craveable match-day sandwich inspired by globally recognized “lucky” ingredients like black-eyed peas, grapes, and garlic — created in partnership with trusted food creatorKeith Lee and real-life lucky charm Nick Hunter, whose lottery luck has famously helped others win up to $1 million! Featuring Hellmann’s rich, creamy mayo, the sandwich brings together flavor, fortune, and fandom in one bite. Hellman's - The Lucky Sandwich Pop-Up Details
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