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Forget for a minute that Samsung phones are at the moment known for spontaneous combustion - a source of actual fear to anyone who owns one. Instead, turn your attention to how Samsung is transforming its palatial 837 Washington Street flagship into a Haunted Galaxy house to fete All Hallow's Eve. During the weekend of October 22, 2016, there will be interactive games, fun takeaways, spooky music, costumes, plus digital pumpkin carving. And then just like that, we're like, "what burning phones?" with a mouth full of candy corn. They sure know how to do fabulous marketing.
