This summer, as North America becomes soccer’s biggest stage, Footballco will debut House of GOAL, a multi-day cultural festival. Presented by Modelo as title sponsor and powered by X as the official social media platform partner, House of GOAL will take over a significant footprint within Industry City’s 35-acre waterfront campus, transforming it into a fully immersive destination across soccer, music, fashion, film, gaming, and food. Developed in collaboration with House of Yes, the experience blends large-scale production, live performance, and interactive programming, creating a new kind of festival at the intersection of sport and culture. Highlights: Play — MetLife will support community programming through MetLife Community Field, an outdoor mini pitch for youth clinics, summer camps, open play, small-sided matches, and local engagement opportunities organized by TAL3NTO and Youth 4 Youth FC. Music — A live music program spanning DJ sets and performances shaped by the global sound of the game, programmed by House of Yes. Tech — An interactive gaming and digital zone exploring the future of soccer fandom, developed with FUTBIN, one of the world’s most engaged EA Sports FC communities. Film — A curated film program showcasing stories from across the soccer world, presented in collaboration with MUNDIAL Films and Kicking & Screening. Style — A marketplace and creative platform where soccer and fashion intersect, featuring exclusive GOAL and MUNDIAL collaborations and limited-edition releases. Presented by Jameson, the space will spotlight the brand’s latest soccer-inspired fashion collaboration, alongside signature cocktails and a special 3v3 tournament. Flavor — A global culinary experience bringing together the diverse traditions that define soccer culture, presented as the Match Day Market by Modelo and curated by renowned chef Akhtar Nawab and his Brooklyn-based Hospitality HQ, featuring a mix of international vendors and cuisines. Art — A rotating program of installations and artist collaborations, produced in partnership with Fillin Global, transforming the space into a living canvas, with details to be announced. Modelo House of GOAL Details & Tickets
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