Glossier ‘Balmdega’ Pop-up

Celebrate Glossier's I <3 NY Collection In SoHo

72 Spring Street


Monday, July 20th, 2026 at 10:00AM to
Monday, August 31st, 2026 at 8:00PM

To celebrate their I &lt;3 NY Collection, Glossier is turning its SoHo location into a bodega. Balmdega will feature free prizes, exclusive merch, special events, and all things Big Apple. Merch includes I &lt;3 NY Balm Dotcom, Big Apple Tee, Applebaby Keychain, Big Apple Sticker Pack, and the Flagship Baseball Cap (exclusive to the Glossier Soho store) For a limited time, get a free Sticker Sheet with purchase while supplies last. Glossier ‘Balmdega’ Pop-up Details
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