To celebrate the launch of OUAI’s NEW Bond Repair Balm, the brand is bringing its signature irreverence to New York with a larger-than-life “BRB (BE RIGHT BACK) Shower” experience, turning a 3-minute in-shower treatment into an immersive, street-level moment. The activation will take over Gansevoort Plaza from March 27th–28th, inviting guests to step into the world of Bond Repair Balm, learn more about the launch, and take home deluxe samples and branded merch.
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