As Bloomingdale's welcome the new year, they celebrate the French tradition of the Galette des Rois, a festive moment where families and friends share a traditional cake to crown whoever finds the hidden fève. This spirit of unity echoes Balmain’s heritage, preserved in the Maison’s archives. Pierre Balmain himself was known as « le couturier des reines* », a nod to the elegance that has long defined the house. If you find the fève, you’re invited to collect your Balmain crown in the boutique. Balmain Galette Des Rois Activation Details
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