LOFT is hosting an unforgettable pop-up activation in SoHo on Wednesday, May 28th from 12pm to 5pm. Don’t miss their iconic newsstand takeover, where you’ll find the LOFT Marketplace filled with free festival essentials, colorful concert-ready clear PVC totes, custom bag charms and signature popsicles. Summer of LOFT SoHo Newsstand Takeover Details
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