TRACE NYC Launch

Shop Coveted Fashion, Sip Matcha & Enjoy Workouts, Breakfast, Happy Hours, Giveaways & More At TRACE's NYC Pop-Up

131 Greene St


Friday, October 16th, 2026 at 10:00AM to
Sunday, October 18th, 2026 at 5:00PM

Your next fashion find could already be waiting! TRACE, the new shopping platform founded by Harvard Business School friends Katie Pfleger and Ella Rubin, is popping up in NYC from October 16-18, bringing its fresh approach to buying and selling coveted pieces into the real world. Browse and shop fashion throughout the three-day event, then stick around for a packed lineup of workouts, matcha, breakfast, happy hours, giveaways, and more. The pop-up will be open to the public, offering plenty to discover whether you're coming to shop, sweat, sip, or simply see what TRACE is all about.
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