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What's S'Well? Well, it's the bottle that keeps your beverage cold for a freakishly long amount of time and because of that, they are celebrating. The company is about begin a monthlong pop-in-shop at Rothmans. Come on in for the first night and celebrate with Priv providing barber and massage services, along with an open bar and snacks. Plus, it pays to get there early: The first 20 people to show up will get a free Rothmans tee and a 9-ounce S'well bottle. Why wouldn't you come?