Ladurée SoHo
396 W BroadwayNew York, NY 10012 | (646) 392-7868
The history of Parisian tea rooms is intimately tied to the history of the Ladurée family. It all began in 1862, when Louis Ernest Ladurée, a man from France’s southwest, created a bakery in Paris at 16 rue Royale. In 1871, while Baron Haussmann was giving Paris a “new face”, a fire at the bakery opened up the possibility of transforming it into a pastry shop. The decoration of the shop was entrusted to Jules Cheret, a famous turn-of-the-century painter and poster artist. Mr. Cheret sought inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera House. By integrating them into his work, he added depth and relief to the ceilings decorated with chubby cherubs, notably the “Pastry Angel” who later inspired the House’s graphic identity.
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